The goal of any sale is usually to make the sale, right? Of course it truly is, but exactly how you go from initiating contact to closing the sale is when the art and science of selling is needed. Let’s target phone sales.
First of the let’s debunk a myth: talking to is not dead, just re-tooled. Since we’re residing in the Information Age and Google, search engines like yahoo have changed the action in terms of how consumers (both individuals and businesses) communicate with marketing and purchases. Oh yeah, let’s remember to mention which the government is watching to make certain consumers aren’t called if they don’t want to be with the enactment on the National Do Not Call Registry. However, don’t assume for just one second that this phone is dead being a communication medium for working. Most people desire to talk with another person before purchase. Don’t get me wrong; websites, email, text, and print mediums are significantly relevant for doing work today. But, in relation to the phone, it can be the undisputed champion regarding initiating (or maybe maintaining) connection with a prospect or client.
Best Method for Overcoming Fear of Phone Selling
Although Nike stated it best because of their slogan of “Just Do It”, I would offer that you have a step before just picking up the unit and dialing away. You must have a mission for the email. The best way to squash anxiety and kick fear inside the gut when selling over the product, you must have a purpose for your call. Remember, selling is both a form of art and science and follows an incredibly logical pattern. Here are some common goals to get a call: (1) Introduction without goal of developing a sale; (2) Obtain an appointment in either person or via another call; (3) Talk to the Decision Maker or uncover who the Decision Maker is; or (4) Ask for that Sale.
When you do have a clear and direct purpose in making the call, then telesales actually becomes fun. As you build-up your stamina through repetition, you’ll express confidence over the device that your prospect or client gravitates towards and shortly you’ll start to see the fruits of the labor in closed sales.
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